Are all bloggers journalists? That would be akin to saying all journalists are bloggers. Its not reasonable to assume all bloggers are practicing journalism, whether they are writing or ranting about an industry. This is where Aaron Moore's advice goes awry in his article, "Playing ball with bloggers: One more reason why you need a blogger relations program."

Moore, a professor of public relations at Rider University, wrote in a recent issue of Tactics, "once you determine who

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What's in a brand? Well, if it's a company or a product brand, there's much to say about that. But what if we took the idea of branding and turned on ourselves. What if we could create a personal brand and "position" is like a company positions it's brand or brands?

There's also buzz aplenty on the web about branding. So I've compiled a list of topr resources you might find partucilarly interesting -- doesn't matter whether you're a seasoned professional or rising star.… Continue

The first time you meet a potential client is crucial. If you start on the wrong foot, you’ll never see them again, as they probably have 10 other competitors to choose from. Don’t kid yourself that you’re the only company doing what you do in your area or country. The cruel virtual reality is that in most cases, you’re competing with the world.

With so many opportunities, second chances are a rare commodity in business relationships. So making sure you never hear from them again is rather easy… Continue

IT ALL STARTS WITH TRUST, THAT IS THE FOUNDATION!

- TRUST: you get to know, like, and TRUST your clients, vendors, employees, and Leaders in 4 ways... CONFLICT usually manifests as a result of a breakdown in TRUST in these areas:
(1) CHARACTER
(2) COMPETEN… Continue